Start Guide for Search Engine Optimization (SEO)

The aim of SEO is that search engines can better understand and present the content of your website


Ensure for websites and their content appear in the top positions in organic search engine rankings

What is SEO? What is search engine optimization? Search engine optimization in short SEO is a method in online marketing to improve findability in search engines. The acronym SEO stands for Search Engine Optimization. In recent years, Search Experience Optimization has also taken on a second meaning. In classic search engine optimization, a distinction is made between on-page SEO and off-page SEO.

Search engine optimization, describes measures that serve to ensure that websites and their content appear in the top positions in organic search engine rankings (natural listings). By deliberately influencing the placement of websites, images, videos or other content on search engines, their reach should be increased.

SEO means search engine optimization. This optimization in turn consists of a series of measures on and off the website so that it is listed as far ahead as possible in the organic Google search results for a specific search term. This part is of interest to you if you are the owner of an organization. As the owner of a growing and successful company, you need to think about the online presence of your business and appealing more and more.

Search engine optimization (SEO) is often about making small changes to parts of your website. Taken individually, these changes can be viewed as incremental improvements, but when combined with other optimizations, they can dramatically improve the user experience and performance of your website in organic search results. You are probably already familiar with many of the topics in this, but you may not have reached their full potential.

Your website should be profitable for your users and any optimization should serve the purpose of improving the user experience. The aim of search engine optimization is that search engines can better understand and present the content of your website. Your website may be larger or smaller and have different content, but you can rest assured: We are here to find some new ideas for improving your site with our expert.

OnPage optimization = measures on your website, e.g. Improving your meta elements, keyword or entity optimization of content on a landing page, responsive design, etc. OffPage optimization = measures outside of your site, e.g. collecting backlinks and mentions.
Keywords = search terms
Organic search results = natural and unpaid organic search results
Search engine ranking = ranking of search results

One more note: don't expect your page to jump to # 1 immediately. It takes a lot of work, know-how and patience to make it there. With search engines, you have to earn visibility, so to speak. However, it must be noted that SEO optimization is not actually earned media. SEO is a process to help your media perform better. However, you can "earn" organic traffic through the optimization carried out by SEO agency. This makes organic traffic a form of earned media.

Basically, the Internet is nothing more than a huge, huge library. So how does Google decide which works to display in the top 10? Quite simply (at least on the surface): The factors relevance and popularity are particularly heavily weighted.